New York Office - Italian Ceramic Tile Center
33 East 67th Street, New York, NY 10065

CERAMIC TILES OF ITALY AT COVERINGS 2007
CUTTING-EDGE PRODUCTS & BERNARD TSCHUMI CENTRAL EXHIBIT TAKE THE WINDY CITY BY STORM




ceramic tiles of italy coverings 2007Trendsetting new collections from Italy’s leading manufacturers of ceramic tile, a fresh look for the Ceramic Tiles of Italy central exhibit, with close to 100 producers of Italian tile inspiring exhibitions and special promotions awaited the 30,000+ anticipated attendees who visited the Italian pavilion this year. 

Taking place in a city full of architectural significance and iconic landmarks, the Ceramic Tiles of Italy pavilion at Coverings paid homage to great architecture and photography.  This theme was not only reflected in the pavilion, but also in the signage, seminars and new promotions created for the show.

At the center of the Italian pavilion, the Italian tile industry receive guests in their popular exhibit designed by internationally acclaimed architect Bernard Tschumi. This year was the third and final appearance for the exhibit at the show. Since its debut in Orlando in 2005, the booth’s cylindrical tubes, futuristic tile curtains and chic porcelain floor have been a crowd favorite.   Each year, Tschumi and his team have created a fresh color palette for the innovative exhibit.  In 2007, attendees were treated to an eye-catching mix of cobalt blue, dark blue, primary red, dark red and orange.  According to project manager Phu Hoang, “With its unique design and innovative approach to exhibiting ceramic tiles, the space draws visitors who understand the importance of design in everyday life.”  The space acted as a trattoria/meeting point, where traditional Italian refreshments were served throughout the day. Attendees could visit the info point for assistance and pick up educational materials including a new pavilion catalog and guide.